A Pioneer In Their Own Right: The Pioneer Car Stereo

Look at any good car stereo system and you’ll probably see a Pioneer car stereo unit plugged into the console. Alongside with quality speakers and a strong lineup of accessories like LCD panels and navigational devices, Pioneer products/Pioneer car stereos have earned a huge following the world over.

The Pioneer Company is a Tokyo-based corporation, and is one of the world leaders in digital entertainment products. The Pioneer Company was first founded in 1938 in Tokyo as a small radio and speaker repair shop business but today, they are recognized as a leader in technology advancements in the consumer electronics industry.

The company is truly deserving of their name. They are respected for many innovations such as interactive cable TV, the Laser Disc player, developing the first Compact Disc player for the car and the first detachable face car stereo, DVD and DVD recording, plasma display, and organic electroluminescent display. Their strength in optical disc and display technology is complemented by its state-of-the-art software products and manufacturing capabilities.

Nowadays, Pioneer car stereo units are not just simple head units. A car stereo can easily be comprised of several items built into the console of the car. Hardware like navigational devices, DVD players with LCD panels, coupled with the standard array of compact disc, mp3 and cassette players now usually go together. One would be hard-pressed not to acquire all of these, as it is such a delight to see these units work harmoniously. But traditionally, a Pioneer car stereo unit is a head unit with a radio, cassette and cd player. No matter how bare-bones this might sound, anyone will surely be impressed with the sound quality and features a Pioneer car stereo can boot.

Something like the DEH-P90HDD Pioneer car stereo single CD player head unit. The DEH-P90HDD allows you to record CD Audio (from the unit itself or from a changer) onto a 10GB hard disc drive, which holds about 200 audio CD's (using ATRAC3 digital compression). Your CD's are recognized by the pre-installed Gracenote CDDB database, which includes auto-playlists that make finding a specific CD easy. This Pioneer car stereo unit can also play your MP3 CD's plus CD Audio, CD-RW, and CD-R discs. Also, the MagicGate Memory Stick player lets you play recorded Memory Stick tracks. The Organic EL display is easy to read and accepts image downloads, so you can customize its look. Built-in DSP offers a 13-band graphic EQ and a huge variety of tools. The DEH-P90HDD is XM Ready and provides a steering wheel remote.

If cassettes are your thing, the KEH-P4020 Pioneer car stereo cassette player head unit is a good product to choose. It is a full logic cassette system with multi-color display, 45Wx4 High Power, EEQ™ equalizer system, Tuner, IP-Bus System Control, flap face and has a detachable face security.

If you’re planning to buy a Pioneer car stereo unit, why not match it with a set of Pioneer speakers too? Pioneer car stereo has made another innovation in their REV Series speakers, which incorporates technological breakthroughs in their IASCA award-winning Premier Reference Series (PRS) speakers. Rev Series speakers boast Pioneer’s Kevlar Fiber Composite Cones, Soft-dome tweeters and Wave guides. Each speaker features a bright yellow cone and distinctive wave guides, plus a six-spoke grill with a titanium finish that simulates chrome wheels.

With all these impressive products, is it still a wonder why they call Pioneer car stereos “Pioneer”?

Is the eBay Customer Always Right?

I can answer this question for you right now: the answer is 'yes'. In fact, the answer is 'YES!' - the biggest yes you've ever heard. Of the course the customer is always right. If you want to be a successful eBay seller, you should go miles out of your way to make sure every single one of your customers is 100% satisfied, however much time or money it might cost you.

A dissatisfied customer will leave negative feedback, and negative feedback is to be avoided at all costs. That one piece of negative feedback will always cost you more than it would have to deal with the complaint, whatever the value of the items you sell. You should consider any positive feedback percentage under 100% to be an absolute disaster, and a personal failure on your part.

But What If…

But nothing! There is no situation where you, as a seller, should get into any dispute with a buyer. Here are a few common situations and how to handle them.

They say the item never arrived: Politely ask the buyer to wait a few more days to see if it turns up, and then email you again if it still hasn't arrived. If it still hasn't arrived, you should assume it was lost in the post somehow and offer to send a replacement if you have one, or give them a full refund otherwise. No, I don't care what that costs you. Are you serious about selling on eBay or not?

The item has been damaged in the post: You must offer to replace it or take it back for a refund without hesitation.

They say the item doesn't match the description: Resist the urge to email back with "yes it does, you just didn't read the description properly". Take the item back for a refund, and edit your description if you need to, to make any confusing points extra clear.

I'm sure you're spotting a pattern by now. Offering a refund will make almost any problem go away, and it really will cost you less in the long run. Remember, one piece of negative feedback will stay with you forever, while having a 100% positive rating is like owning a bar of solid gold.

You should always handle customers' complaints before they complain to eBay - in fact, you should email them pre-emptively to ask if they have any. Going through the dispute process is time consuming, reflects badly on you and is downright unnecessary.

Are you still not convinced? Think this would only work with cheap items? Well, you see, the higher the price of the items you sell, the more your reputation is worth to you. Let's say you were selling $10,000 worth of items each week, for example, and making a $1,000 profit per week overall. You might think that refunding one customer's $1,000 purchase would be a tragedy, losing you your whole week's profit. It's far better to look at it this way: if you don't give that refund, then not only will you lose the next week's profit, but you'll probably lose a few weeks' profit after that too. Now which option looks better?

I absolutely can't emphasise enough the importance of really believing that the customer is always right. But trying to make excuses for complaints isn't the only thing you need to avoid. There are a lot of pitfalls that you need to avoid if you don't want to kill your business before it's even started properly - and I'll show you in the next email what they are.