Volkswagen Launches 2013 Golf Campaign, Plus New Videos from Presentation

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Volkswagen is sure not wasting any time at all getting the word around about the 2013 Golf Mk7.

After the Berlin presentation on Tuesday, September 4, and the lightning reveal of an online configurator in Germany, VW has now launched an international advertising campaign for the seventh generation Golf.

The campaign will consist of three phases, the first of which asks online users seven personal questions "designed to encourage reflection", according to the automaker.

Among other questions posed on VW's dedicated website are "If you could only listen to ONE SONG for the rest of your life, which one would it be?" and "If you could choose only ONE PLACE to live for the rest of your life, which one would it be?"

"Future is about engagement: great cars, great products, great image are the base for the foundation of a strong brand", explains Giovanni Perosino, Head of Volkswagen Marketing Communications. "To reinforce the image of Volkswagen we are trying to create ads that touch people´s hearts with authentic, human, appealing and clear messages."

Along with regular users, VW has also called for the help of celebrities such as DJ Paul van Dyk and professional skateboarder Tony Hawk to publicize the campaign on their own online social channels.

The second phase of the new Golf campaign will follow at the end of October.

You can get a taste of the new campaign in the photo gallery below, while if scroll further down, you will find two videos from the Golf's Berlin presentation, one of which comes courtesy of our Dutch friends over at Autoblog.nl.

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Convert Videos From 2D-to-3D On YouTube By New Conversion Tool

YouTube wants to improve on the lack of 3D content, which is one of the main barriers stopping mass adoption of the technology. The video streaming site is now making it easier for anyone to create 3D video content, without the need for special cameras, with a beta 2D to 3D conversion tool.Three-dimensional videos on YouTube are not new. The site allowed filmmakers to upload video in 3D, but they had to set up two cameras and combine the footage using special software -- a tricky and time-consuming task. The new 2D to 3D conversion tool is a much handier alternative for the average user.

YouTube’s 2D to 3D conversion tool turns any 2D video into a 3D film with the click of a button after upload. The feature can be found by selecting "Edit Info," then "3D Video" on a video you've uploaded. YouTube product manager Shenaz Zack Mistry said in a blog post that users will “still get best results with a 3D camera, but it's a great new way to let people enjoy your finest moments.” You’ll also still need 3D glasses to enjoy the converted clips.YouTube also introduced two new software tools for amateur moviemakers to spice up their home movie productions. The first tool is called Magisto, which is an automated video editor (found in the video toolbox) that claims to find the best scenes in your video and assembles them with music and effects (fades, transitions) for short clips. The second tool is called Vlix, which lets you add various effects and text at the beginning and end of a video.To top it all off, YouTube announced that users who go through a complete account verification (includes giving the site your phone number) and haven’t breached any copyright rules (such as using popular songs as music backgrounds in their videos) will be allowed to exceed the 15-minute upload limit.
By Daniel Ionescu, PCWorld
Source:PCWorld
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